Spotify and Netflix need to hit the next button
The world’s biggest streamers are slowly exiting their Cool Eras. Every innovative company eventually goes from being Cool, where every new development they announce is exciting and widely talked about, to Commonplace, where the company is ubiquitous and well-regarded but consumers are satisfied that they’ve seen all the tricks it can offer. That’s the trouble. Commonplace often correlates with stagnation. …
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