The Startup Junto Ep2: Ubuntu Baba

In the second episode of The Startup Junto, hosts The Finance Ghost and The Venturing Vagabond engage with one of South Africa’s most loved entrepreneurs: Shannon McLaughlin, founder of Ubuntu Baba baby carriers.

Shannon built a brand from scratch and has learned a huge amount along the way. After a public and incredibly brave dispute with retail giant Woolworths, Shannon engrained herself in South African startup folklore and proved that small businesses can have a voice as well.

In this podcast, we focus on the story behind the business and the realities of building something from the ground up, rather than the Woolworths story which has been told elsewhere. Join us for an honest account of what it takes to build a consumer brand from scratch.


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